‍Project Scope

DHH approached our team at The Good to create a strategic and research-backed roadmap that we could validate via A/B testing, generative research, and design surveys. Before we got started on our initiatives, we conducted research to understand the main user challenges and devise a clear strategy for their team.

Client: Discount Hydraulic Hose

My Role: Project Owner, Lead Strategist and UX Researcher

Team: Myself, Project Coordinator, Designer, Stakeholder (DHH)

Timeframe: 4 weeks

Methods: Data Analysis, User Testing, Heatmap Analysis, Session Recording Analysis, Competitive Analysis

Tools: Presentation (Google Sheets), Figma, Playbook UX, Google Analytics, Miva, Microsoft Clarity